Latest from Brian J. Murphy Blog - Page 2

How to handle your management relationship in an area with few formal rules and standards.

Influencers have been disrupting the online advertising world for several years now, challenging traditional advertising methods and creatively leveraging their popularity for brand promotions. Since 2019 the influencer social media advertising space has skyrocketed, benefitting many influencers, but also allowing some to be taken advantage

I’m often contacted by producers, writers, software designers/engineers and other creative professionals concerned about the provisions of a media or IP company’s employment agreement they are considering.  Typically the company’s proposed employment offer letter or agreement and attached standard terms will aggressively provide that the company owns all of your creative work without making any distinction as to creative works

Here are some key points to keep in mind if you are approached by a blockchain developer to license your content for NFT (non-fungible token) creation and sale.

Scope of NFT Licensed Rights

If you only want to license your content for purposes of NFT creation, it’s critical that the scope of the license agreement is limited to NFT purposes

Influencer Management is fairly new in the entertainment world, but it’s a profession that is becoming increasingly vital for building a successful brand online. Influencer Managers are in high demand, which means more and more up-and-coming marketing and PR professionals are looking to steer their careers in this direction. If you’ve recently begun searching for an Influencer Manager, you may

Historically, record labels and the recording artists they partner with have operated under an exploitative business model, one that has been known to deplete the revenues artists generate from their music and increase the shares drawn by the record labels. The imbalance in the relationship extends across multiple pressure points, from unnecessary but long-standing industry standard clauses included in songwriter

You’re gaining status as an influencer, and your follower counts are high and climbing. You’ve tapped into a cultural current, and your content is resonating with members of a large and growing audience. Well done! That’s not an easy feat. And if the followers you’re attracting are the followers you actually want, that’s even better. You’re on a roll! It

When it passed in 2017, the Tax Cuts and Jobs Act failed to renew a provision contained in 2004’s Jobs Creation Act, known as Internal Revenue Code Section 181, which allowed film, television and media producers to immediately expense costs that would otherwise need to be capitalized and deducted over the course of ten years. Without Section 181 in place,